Privacy policy

Bros&Co Group Ltd, (“Bros&Co” or “we” in any form) is committed to protect the personal data and safeguard the privacy of our website visitors and contact persons for our customers, suppliers and other business partners. For more information about us, see Section 7.

This Privacy Policy describes how Bros&Co, in its capacity as a data controller, processes personal data in accordance with the General Data Protection Regulation (EU Regulation 2016/679) (hereinafter referred to as the “GDPR”).

We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

1. Categories of personal data, processing purposes and legal bases

In this Section 1 we have set out the categories of personal data that we may process, the purposes for which we may process personal data, the legal bases of the processing and the retention period for the personal data.

1.1 Ongoing business partners

If you represent an organization that we do business with, we may process the following personal data in order to facilitate our business relationship with the organization which you represent, i.e. name and contact details such as e-mail address, full name, title, telephone number, which organization you represent as well as correspondence. We may process personal data included in your personal profile on our website which may include your name, address, telephone number, email address, title, which organization you represent as well as correspondence. The profile data may be processed for the purpose of enabling and monitoring your use of our website and services.

We may also process correspondence data, i.e. information relating to our customer relationships, including information contained in or relating to any communication that you send to us. The source of the customer relationship data is you or your employer. The personal data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.

Our legal basis for processing of the personal data is our legitimate interests to conduct our business and the proper management of our customer relationships.

We will retain the personal data for as long as we have a business relationship. After that we may retain your personal information for a maximum of 5 years, following the end of our business relationship.

1.2 Potential business partners

If you represent an organization that we consider to do business with, we process personal data in order to facilitate our potential business relationship with the organization which you represent, i.e. name and contact details such as [e-mail address, full name, title, telephone number, which organization you represent as well as correspondence]. Our legal basis for processing of the personal data is our legitimate interests to conduct our business.

We may also process information contained in any enquiry you submit to us regarding goods and/or services for the purpose of offering, marketing and selling relevant goods and/or services to you based on your enquiry. Our legal basis for processing of the personal data is in this case legitimate interest or consent.

We will retain the data for [a maximum of 5 years], following our latest contact. Where the contacts have led to a business relationship, the personal data will be processed as described in the previous section, Ongoing business partners.

1.3 Customer support

In order to provide customer support, we process personal data regarding organizational belonging, name, email address, phone number, location data, correspondence, matter number and information about the relevant enquiry. The correspondence data may be processed for the purposes of communicating with you and record-keeping. Our legal basis for processing personal data is our legitimate interests to conduct our business and to communicate with the person that has reached out to our customer support.

We will retain the data for a maximum of 12 months following the termination of the relevant service agreement.

1.4 Correspondence with other individuals

Occasionally, we engage in correspondence with individuals in other matters than those accounted for above. This may be the case where individuals have general questions about our services. Such correspondence may include communication content and metadata associated with the communication, e.g. metadata associated with communication generated using the website contact forms. Our legal basis for processing personal data in this respect is our legitimate interests to conduct our business, including to respond to such queries.

We will retain the data for a [maximum of 5 years], following the latest contact with you.

1.5 Newsletters and mailing lists

We process your name, contact information, organizational belonging and title and email address in order to provide you with marketing and product information in email notifications and/or newsletters. Our legal basis for doing so is consent or legitimate interests. Where the legal basis is consent, this can be withdrawn at any time by opting-out by following the instructions in the message.

We will retain the data and process it for the purposes of delivering newsletters until you opt-out or withdraw your consent.

1.6 Branding

We publish material containing personal data to inform about our activities on our website or on social media. Our legal basis for doing so is our legitimate interests to inform about our business for branding purposes or consent.

1.7 Press releases

We publish material containing personal data to inform about our activities on our website or on social media. Our legal basis for doing so is our legitimate interests to inform about our business for branding purposes or consent.

1.8 Social media

We use LinkedIn and Twitter to market and inform about our company and our services and products. The legal basis is our legitimate interests to use such channels for marketing and information. The social media providers each inform about their privacy practices and we encourage you to inform yourself thereof.

The data will be retained as long as it may be relevant to fulfil the purpose. In case of any questions, please refer to ‘Contact information’ in section 7.

1.9 Handling data subjects rights

We will process email address, name, correspondence and data about the request. Our legal basis for processing personal data is compliance with a legal obligation. The data will be retained as long as it may be relevant and for a maximum of three (5) years.

1.10 Other processing purposes

In addition to the specific purposes for which we may process your personal data set out in this Section 1, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. Furthermore, we may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

We may also process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

We will retain personal data for these purposes in accordance with the second paragraph of Section 2. below.

2. Retention

Your personal data will be retained for the different purposes as specified for each section above. In addition to retention for the foregoing purposes, we may also retain your personal data in order to comply with applicable laws, such as bookkeeping laws, or if we need your personal data to establish, exercise or defend legal claims.

In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, the period of retention of all personal data categories will be determined based on the necessity of storing that data for longer than necessary.

Where the data is only stored, it will be archived with appropriately limited access rights.

3. Who do we share your personal data with

Bros&Co may engage external service providers, who act as data processors of Bros&Co, to provide certain services to Bros&Co, such as website service providers, marketing service providers or IT support service providers. When providing such services, the external service providers may have access to and/or may process your personal data. We request those external service providers to implement and apply security safeguards to ensure the privacy and security of your personal data. We may also disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and the legal bases, set out in this policy. Your personal data may also be shared with our business partners for marketing purposes, to the extent you have provided your consent.

In addition to the foregoing, Bros&Co may transfer – in compliance with applicable data protection law – personal data to law enforcement agencies, governmental authorities, legal counsels, insurers, external consultants, or business partners. In case of a corporate merger or acquisition, personal data may be transferred to the third parties involved in the merger or acquisition, including potential buyers, investors and professional advisers.

4. International transfers of Personal Data

Personal Data may be transferred to and processed by recipients which are located inside or outside the United Kingdom. Other recipients might be located in other countries which do not adduce an adequate level of protection from a UK data protection law perspective. Bros&Co will take all necessary measures to ensure that transfers out of the UK are adequately protected as required by applicable data protection law. With respect to transfers to countries not providing an adequate level of data protection, we base the transfer on appropriate safeguards, such as standard data protection clauses adopted by the UK Information Commissioner's Office or by a supervisory authority, approved code of conducts together with binding and enforceable commitments of the recipient, or approved certification mechanisms together with binding and enforceable commitments of the recipient.

5. Data subjects rights

You have a number of rights in connection with the processing of your personal data, subject to certain conditions set out in the GDPR and local data protection laws, including the right to:

1. Request access to your personal data (“data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

2. Request the rectification of the personal data that we process about you. This enables you to have incomplete or inaccurate data we hold about you corrected.

3. Request the deletion of your personal data. This enables you to ask us to delete or remove personal data where there is no overriding reason for us to retain it.

4. Ask us to stop processing personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.

5. Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

6. Request the transfer of your personal data to another party. If you have given your consent for processing of your personal data and that consent has served as a legal basis for processing, you can withdraw this consent at any time with future effect by contacting us as stated in the ‘Contact’ page.

To exercise your rights please contact us as stated below in Section 7.

In case of complaints you may contact our Data Protection Officer at contact@brosand.co and you also have the right to lodge a complaint with the competent data protection supervisory authority in particular in the UK of your habitual residence, place of work or of an alleged infringement of the GDPR.

6. Changes to the Privacy Policy

Bros&Co reserves the right to change this Privacy Policy at any time. We will give you reasonable notice of any significant changes to the Privacy Policy, where appropriate. If so, we will notify you by a message or by email. You will also find the date of the latest change to the Privacy Policy on this website.

7. Contact information

This website is owned and operated by the company Bros&Co Group Ltd.

We are registered in UK. If you have concerns or questions regarding this Privacy Policy, please contact us by email, using the email address contact@brosand.co

Digital Products, Human Experiences

We’re a team of designers, engineers, writers,
strategists and doers

Bros&Co started with two brothers' vision, rooted in family values, believing that respecting and valuing people creates harmony and inspires seamless creativity.

Now a global digital transformation partner, Bros&Co operates in the UK, USA, Australia, Malaysia, and India, with diverse teams specialising in product design, service design, human-centric research, experience strategy, and front-end technology, bringing over 150 years of combined expertise.

Lets have a chat
50
%

Of Bros&Co leadership positions are held by women.

2780

Tonnes of CO2e avoided to date and over 1000 trees funded.

13

Native languages and over 11 nationalities in our team.

We support
design for good.

We have a social and moral duty to use design for good, creating compassionate, sustainable solutions. We drive innovation by challenging assumptions and making impactful changes with minimal disruption.

We are determined optimists.

This shows in everything we do and every interaction. We are fuelled by a desire to make things better – for people, the planet and your product. We have the drive, determination and know-how to make this happen.

Our experience
spans across time zones and

without

borders

Our 90+ workforce is spread globally, with headquarters in the UK. As a global agency, we share new product innovations and technological developments across our teams and with our clients.

London
14:09:41
Pune
14:09:41
Kuala Lumpur
14:09:41
Melbourne
14:09:41
Houston
14:09:41

What drives us

Strategic guidance and change management

Navigating digital transformation can be daunting, but with the right strategic guidance and change management, it becomes an opportunity for growth. By providing tailored, forward-thinking strategies, we empower businesses to embrace change confidently and drive sustainable growth. Our team brings deep expertise, ensuring that transitions are seamless and that every step forward strengthens your position in the marketplace. With proven business transformation frameworks like the Digital Spine™ allow us to deliver at speed.

  • Tailored transformation strategies that align with your business goals.
  • Expert insights on emerging technologies to keep you ahead of the curve.
  • Smooth transitions that minimise disruption while maximising long-term impact.
  • Solutions designed for lasting growth and adaptability.
  • Change management frameworks that engage and motivate your teams.

When your business needs to evolve, we make sure it thrives, not just survives.

Innovation but practical

Innovation should deliver real, measurable impact without adding unnecessary complexity. We believe in bold, creative solutions that solve problems in practical, achievable ways. Whether it’s implementing cutting-edge technologies or refining existing processes, every solution we offer is designed to drive tangible results. Our focus is on innovation that doesn’t just look good, it works flawlessly in the real world.

  • Solutions that push boundaries without complicating operations.
  • Real-world application of new technologies that deliver immediate benefits.
  • Human-centred designs that ensure your team and customers embrace the change.
  • Forward-thinking strategies designed for scalability and long-term success.
  • A proven track record of delivering innovation that gets results.



We don’t just innovate for the sake of it; we innovate to make a meaningful difference.

Co-create and collaborative

Collaboration is at the heart of every successful project. Instead of offering off-the-shelf solutions, we partner with you to co-create the right approach. By working together, we ensure that every solution reflects your vision, aligns with your culture, and meets your unique challenges. Our collaborative process guarantees that your insights and goals are embedded at every stage, resulting in outcomes that truly resonate.

  • Hands-on collaboration through workshops and design sprints.
  • Transparent communication and involvement at every step.
  • Custom solutions shaped by a deep understanding of your business needs.
  • A partnership that combines expertise with your vision for mutual success.
  • Cross-functional teams working together for seamless implementation.

We believe the best solutions come from working together, not apart.

Comprehensive solutions

True transformation requires a holistic approach. We offer comprehensive solutions that cover every aspect of your digital journey—from initial strategy to final execution. With multidisciplinary teams working across design, technology, and user experience, we ensure that every part of your business is considered. The result? Seamless, integrated solutions that deliver long-term success and adaptability in a fast-changing market.

  • Full end-to-end services, from strategy to execution.
  • Expertise in product design, service design, and user research.
  • Holistic solutions that integrate technology with human experience.
  • Agile development processes that adapt to your evolving needs.
  • Human-centered design that ensures maximum adoption and engagement.

When every part of your business is aligned, the results speak for themselves.

Expertise and practitioner-led services

Experience matters. Our team brings decades of hands-on experience across multiple industries and regions, meaning we don’t just consult, we deliver results. With deep expertise in product design, engineering, and strategy, we provide practical, actionable solutions that solve real-world problems. Our services are led by practitioners who have faced and overcome the same challenges, ensuring you get advice that’s grounded in reality.

  • Deep expertise from professionals who have been on the front lines of transformation.
  • Best-in-class solutions developed through hands-on experience.
  • Industry veterans providing strategies that are trusted and proven.
  • Global knowledge and insights that span regions and sectors.

Experience is the difference between good advice and great outcomes, and we bring plenty of it.

Client-specific customisation

No two businesses are alike, and neither should their solutions be. We take the time to understand your specific needs, goals, and culture, crafting personalised solutions that fit your organisation perfectly. Whether it’s a custom design system or a fully tailored digital strategy, every element is designed to align with what makes your business unique.

  • Custom strategies that reflect your business’s unique DNA.
  • Flexible engagement models to suit your structure and size.
  • Personalised designs and systems that fit your brand and audience.
  • Data-driven recommendations that drive the results you need.
  • Ongoing support to refine and adapt as your business grows.

Because your business is one of a kind, and your solutions should be too.

Market and industry knowledge

In a constantly shifting marketplace, staying ahead requires more than just keeping up—it means anticipating what’s next. Our global presence and extensive industry experience allow us to provide deep insights into market trends and emerging opportunities. Whether you’re in a mature industry or an evolving market, we ensure you’re not just prepared for the future—you’re ready to lead it.

  • Global insights combined with local market expertise.
  • Deep understanding of sector-specific challenges and opportunities.
  • A proactive approach to market shifts and emerging trends.
  • Continuous research to keep you ahead of industry developments.
  • Strategic advice that’s grounded in real-world market conditions.

With the right insights, you can lead your market—not just compete in it.

Culture and organisational fit

Change only succeeds when it fits within your organisation’s culture. We take the time to understand the values and dynamics of your team, ensuring that every solution we deliver aligns with your people and your mission. By respecting and enhancing your organisational culture, we create strategies that not only work but are embraced at every level of your business.

  • Solutions that align with your unique culture and values.
  • Strategies designed to engage and inspire your teams.
  • Cultural assessments to ensure a perfect fit for your organisation.
  • Long-term alignment with your vision and business goals.
  • Focus on building a positive, forward-thinking company culture.

When change fits your culture, it’s not just accepted—it’s embraced.

Our dream makers

Amruta Salunkhe

Product Designer

Martin Bui

Global Experience Director

Alki Makwana

Design Principal

Jaspreet Shakhon

Global Talent Director

JD Malah

Global Business & Delivery Operations

Jarrod Cocksedge

Head of New Business

André Livingston

Senior Product Designer

Amrit Shakhon

Global Finance & Legal Director

Sachin Chatha

Junior Designer

Amardeep Shakhon

CEO

Gurmit Shakhon

CEO

And 90+
change makers

Our advisors

Martin Stewart

CEO of NEP Group

Sid McGrath

Founder of Karmarama

Neil Svensen

Founder of Rufus Leonard