An epic journey to reimagine the banking experience.
People
Efficiency gains from reduced time to implement features and journeys
Planet
A single standard to refine the investment universe, reflecting new ESG standards
Profit
In net new money and assets under management, through new proposition
Big picture
Reinventing an international banking institution's future vision and aligning it globally was no small task. This project was not just about building a bank for today’s market – it was an opportunity to rethink and restructure it in a way that would improve experiences for customers and internal teams alike.
Our goal was to create a compelling Digital Spine that aligned with the bank’s broader business strategy, reduced siloed thinking, optimised costs, and unlocked new revenue potential. It was an ambitious journey with long-term impact, reimagining the bank’s digital future and laying the foundation for sustained growth and innovation.
Hurdles
The bank was struggling to keep pace with evolving customer and market demands. Fragmented systems had led to the emergence of silos, which were optimised for local processes at the expense of the business at large.
Global offices were developing their own solutions that conflicted with internal business lines, jeopardising the bank's overarching business and market strategy. A consolidated 'capability-led' approach to reinvent and unite the bank was desperately needed – that was where we came in.
Game plan
To tackle the challenges, we embarked on a series of deep-dive research and business design workshops across key global locations across Europe and Asia. Working closely with stakeholders, we identified their unique pain points and the operational landscapes. Armed with these critical insights, we built a digital spine – a unified architecture that connected silos and set a new strategic direction for the bank.
This digital spine centred around essential domains, enhancing both customer and staff experiences while ensuring regulatory compliance. It enabled the bank to strategically invest in technologies that would reinvent the organisation and align global teams with the broader business strategy.
The win
The results of this initiative were groundbreaking:
Achieved global consensus on a new digital spine and strategic direction for the bank.
Secured approval for a three-year investment business case in digital.
Developed an outcome-based vision, complete with a "manual" for each mission team, ensuring clarity and focus on objectives. Fostered alignment across business, product, design, technology, and data teams, breaking down silos and driving a ‘one team’ approach.
“It's incredible to see collaboration and innovation in action within an agile environment at this scale. I’m excited to see this ripple through our organisation.”
- Innovation & Engagement Leadership
Hurdles
The bank was struggling to keep pace with evolving customer and market demands. Fragmented systems had led to the emergence of silos, which were optimised for local processes at the expense of the business at large.
Global offices were developing their own solutions that conflicted with internal business lines, jeopardising the bank's overarching business and market strategy. A consolidated 'capability-led' approach to reinvent and unite the bank was desperately needed – that was where we came in.
Game plan
To tackle the challenges, we embarked on a series of deep-dive research and business design workshops across key global locations across Europe and Asia. Working closely with stakeholders, we identified their unique pain points and the operational landscapes. Armed with these critical insights, we built a digital spine – a unified architecture that connected silos and set a new strategic direction for the bank.
This digital spine centred around essential domains, enhancing both customer and staff experiences while ensuring regulatory compliance. It enabled the bank to strategically invest in technologies that would reinvent the organisation and align global teams with the broader business strategy.
The win
The results of this initiative were groundbreaking:
Achieved global consensus on a new digital spine and strategic direction for the bank.
Secured approval for a three-year investment business case in digital.
Developed an outcome-based vision, complete with a "manual" for each mission team, ensuring clarity and focus on objectives. Fostered alignment across business, product, design, technology, and data teams, breaking down silos and driving a ‘one team’ approach.
